Whites Powersports is ever evolving, constantly looking for ways to improve on what we currently do, while also looking for new opportunities to pursue.

We believe that to achieve great results we need to change the way we think, act, and view the world around us. That also means looking at ourselves and thinking about the way our customers & suppliers see us.

We do this because we want to ensure we are helping to drive our industry forward by continuing to provide the market with world class brands, products, services, innovations, and customer service.

In order for us to take our next steps forward, some things needed to change, and one of those changes was our visual identity.

“Whites Powersports has evolved significantly over its near 70-year history but most noticeably in the recent decade, with the development of our Australian business. Today we have a portfolio of more than 50 globally recognised industry-leading brands with many shared across both Australia and New Zealand, so we needed to ensure that the new identity continued to be recognised as Whites both in our markets and abroad, as well as reflect our history and guide our future.

We believe the result showcases who we are today and where the company is going tomorrow.” said Luke Mason – Whites Powersports Group Marketing Manager.

So, without further ado; we proudly introduce Whites Powersports.

Whites Powersports brand identity has been created in house by one of our talented graphic designers, Mike Jansen.