Core Values
![](https://whitespower-images-upper.s3.ap-southeast-2.amazonaws.com/CORPORATE/values/core-1-fun.png)
![](https://whitespower-images-upper.s3.ap-southeast-2.amazonaws.com/CORPORATE/values/core-2-passion.png)
![](https://whitespower-images-upper.s3.ap-southeast-2.amazonaws.com/CORPORATE/values/core-3-spirit.png)
![](https://whitespower-images-upper.s3.ap-southeast-2.amazonaws.com/CORPORATE/values/core-4-learning.png)
Actions For Success
![](https://whitespower-images-upper.s3.ap-southeast-2.amazonaws.com/CORPORATE/values/action-1-communication.png)
![](https://whitespower-images-upper.s3.ap-southeast-2.amazonaws.com/CORPORATE/values/action-2-ownership.png)
![](https://whitespower-images-upper.s3.ap-southeast-2.amazonaws.com/CORPORATE/values/action-3-planning.png)
![](https://whitespower-images-upper.s3.ap-southeast-2.amazonaws.com/CORPORATE/values/action-4-execution.png)
our team
leadership
![](https://whitespower-images-upper.s3-ap-southeast-2.amazonaws.com/STAFF/director.jpg)
keith larkin
managing director
![](https://whitespower-images-upper.s3-ap-southeast-2.amazonaws.com/STAFF/ceo.jpg)
kyne larkin
CEO
![](https://whitespower-images-upper.s3-ap-southeast-2.amazonaws.com/STAFF/group_general.jpg)
adrian cox
group general manager
Read our blog
The History of Whites
Celebrating 70 years in the motorcycle market
Celebrating 70 years in the motorcycle market