I’ve been riding dirt bikes since I was a kid, so I know first-hand the enthusiasm which drives the dirt bike and ATV enthusiasts. It’s that feeling of freedom and fear, excitement and anticipation. It’s an adrenaline rush that keeps you returning. But to experience those sensations you need a machine that’s ready to tackle the tracks and trails. That was the impetus for C&L Companies — a desire to keep my bike ready for the next ride. Today, the company Evelina and I started in 1993 is supplying riders worldwide with high-quality parts so they can enjoy the thrill of riding.
I’ve learned some very valuable lessons throughout my years of riding dirt bikes that has helped C&L Companies prosper. One of those was always focusing on what’s ahead. Since its inception, C&L has been steadily evolving into a one-stop repair and performance company for the dirt bike and ATV enthusiast.
The materials in this binder will give you a clearer understanding of the company’s values, philosophy, products, distribution model and history and how these components are working together to help us reach that destination and maintain our leadership position in the industry.
Rather than marketing products under the C&L name, the company made a strategic decision to market products under individual company or brand names.
Originally created in 1993 to produce connecting rods for a vintage Ossa, Hot Rods has grown to become the world's largest supplier of OEM replacement crankshafts and performance gaining stroker crankshafts.