Whites Powersports New Zealand and Australia
Established by William (Bill) White in 1952, Whites Powersports Ltd (formerly W. White Wholesale Ltd) has served the New Zealand motorcycle industry with distinction ever since.
A real industry identity, Bill was an enthusiastic sponsor of all types of motorcycle racing and through W. White (Wholesale) Ltd, was the importer and distributor of Triumph, Yamaha, Velocette, and Vespa motorcycles, Yamaha marine and a whole host of accessory products.
Bill was quick to capitalise on the booming market for bikes created by the "new" Japanese brands of the 1960's and de-licensing of imports in 1970 and he opened a chain of 5 retail outlets over the North Island of New Zealand. Bill sold most of his commercial interests prior to his passing away in the early 80's.
Today White’s is owned and operated by Keith Larkin, and his son, Kyne. Keith has over 40 years’ experience in the motorcycle industry, having started work for Mr W White upon leaving school in 1970. Adrian Cox is General Manager of the New Zealand side of the company with Keith & Kyne as directors for both Australia and New Zealand.
The enthusiasm for motorcycles and industry commitment begun by Bill remains very much a part of the company today. White's Powersports holds accounts with most motorcycle dealers, repair shops and accessory outlets in New Zealand.
Led by experienced sales manager Mr Mike Cotter, the company's representatives call on all motorcycle and selected bicycle retail outlets monthly both in the North and South Islands.
Whites is well established in it's company owned 32,000 square foot warehouse premises, located in Hamilton City - central to two thirds of New Zealand's North Island population.
White's Powersports represent some of the worlds most famous motorcycle industry brands, including Shoei, RK and IRC with whom their relationship goes back over 30 years.
The next chapter for White's Powersports began in 2014 when it acquired Birdman Motorcycle Accessories in Australia, this company changed name in September 2015 to Whites Powersports Australia Pty Ltd to fit under the main White's Powersports brand. Moving to a new warehouse in Bayswater, the Australian branch of the company is the fastest growing in the industry.